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Resume

Experience

2022 - Present

SVP, Management Supervisor / Go-To-Market Solution Lead 

ConcentricLife / Accenture Song

New York, NY

KEY ACCOMPLISHMENTS

 

Built Consumer Experience COE / GenAi reinvented AOR model

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150% Organic Growth On Portfolio Of Accounts

Management lead of 50% of agency revenue overseeing portfolio of growth accounts

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  • Direct and oversee leadership teams across diverse accounts to set strategic vision, develop comprehensive account plans, and ensure attainment of client satisfaction and growth targets.

  • Pioneered the establishment of an Experience Team Center of Excellence (COE) within the agency, driving cutting-edge innovation solutions, streamlining executional processes, and developing effective go-to-market activation plans.

  • Led the design of a GenAI-powered AOR operating model for life sciences, transforming how content, campaigns, and omnichannel experiences are delivered across marketing, MLR, and field enablement.

  • Positioned the agency from traditional execution partner to end-to-end orchestrator of brand performance at scale.

2015 - 2022

Enterprise Growth Leader

Dentsu Aegis Network | Merkle

New York, NY / Remote

KEY ACCOMPLISHMENTS

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$75M of TCV growth in 3 Years

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Merkle Award | Excellence In Growth

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Merkle Award | Best Account Team

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Developed Business Transformation Roadmap That Has Driven 57% Performance Lift For Client – With 9.5/10 Client Satisfaction Score over 4 Years

Integrated Client Lead accountable for developing enterprise solutions that drive exceptional client growth and satisfaction across Dentsu's portfolio of strategic accounts. 

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  • Drive profitable revenue growth across a portfolio of core strategic accounts, ranging from $10-35M in annual contract value, through the development and implementation of innovative growth strategies and exceptional client service.

  • Spearhead business transformation initiatives to develop enterprise-wide solutions and programs that drive measurable results and enable client growth.

  • Serve as a trusted strategic advisor to internal leadership teams, providing valuable insights and expertise in evaluating ideas, making difficult decisions, and identifying impactful strategies to achieve short and long-term business goals.

  • Act as a principal consultant to C-level clients, architecting enterprise loyalty infrastructure and delivering on their long-term business objectives through the development of innovative solutions and targeted execution strategies.

2009 - 2015

VP, General Manager

Epsilon 

New York, NY / Remote

KEY ACCOMPLISHMENTS

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6+ Years Managing a client P&L of over $25M

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DMA Gold ECHO Award Winner and Diamond Finalist

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Client Satisfaction Score Average of 9.2/10

Portfolio lead for strategic accounts responsible for growth, client satisfaction and solution innovation

 

  • Lead the development, implementation, and ongoing management of highly effective CRM and loyalty programs for a portfolio of enterprise clients, including PepsiCo, Johnson & Johnson, Kraft Foods, Mondelēz, Gevalia, Tassimo, and Gilead Science.

  • Designed and executed the global expansion of CRM platforms for both PepsiCo and Johnson & Johnson, collaborating directly with CIO and CEO of PepsiCo to establish a restructured organizational model that enabled global CRM implementation.

  • Championed the ideation, design, and delivery of the award-winning Kraft “Samplicious” new product sampling program, which earned recognition for its exceptional strategic vision, innovative design, and outstanding results.

2008 - 2009

VP, Group Account Lead

Saatchi & Saatchi Consumer 

New York, NY

KEY ACCOMPLISHMENTS

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Working with cystic fibrosis patients and caregivers that generated awareness and adoption of new treatments that prolonged lives

Group lead for strategic consumer pharmaceutical accounts

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  • Developed and implemented comprehensive consumer communications playbooks and marketing strategies that effectively targeted and engaged key stakeholders across multiple channels.

  • Successfully led the pre-launch and launch campaigns for a groundbreaking Cystic Fibrosis therapy, leveraging my extensive experience in qualitative and quantitative research to gain insights into patient, caregiver, and healthcare provider needs and preferences.

Education

1996-2000

LEHIGH UNIVERSITY

Bachelor of Science 

Bethlehem, PA

Dual Major - Finance & Marketing 

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Honors Graduate 

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Marketing Society Award Winner

Professional skillset

Enterprise Transformation 

Go-to-Market Planning

Marketing Technology / Ai

Account Management 

CRM / Data Enablement

Loyalty 

Media 

Organizational Design 

How I work

Teamwork & Collaboration

Big Picture Thinker 

Candid Decision Maker

Clients-first

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